a smarter, science‑backed way to build better habits
Hi. I'm Christine.
Founder & Wellbeing Designer
I created Vurb because wellness—and wellbeing—have become way too complicated.
But when you understand how habits actually form—and bring in a little behavioral‑science awareness—taking care of both can become genuinely satisfying.
It also helps to approach it all like a practice. Practice eating better. Practice moving more. Practice sleeping well.
Your environment, capacity, and approach are the core drivers of habit success.
Left unchanged, your surroundings pull you back into old patterns.
Your capacity drains from too much stress and modern living.
When your approach can’t flex, low‑capacity days become skipped days.
When it gets the consistency it needs, the habit starts to feel easier—and even satisfying. A 10‑minute walk most days beats an occasional hour‑long workout. The same goes for taking supplements, meditating, or eating well. Small actions add up, and when they fit every kind of day, you feel the results—and the quiet satisfaction of taking care of yourself.
Habits get easier when the people around you support them — a walking partner makes walks happen, as does a work culture that does more than pay lip service to your wellbeing. Behavioral science calls this “social support,” and it’s one of the strongest predictors of habit success. In our Wellbeing Program, you’ll learn simple ways to weave habits into daily life — including how to gently (ahem) persuade your partner, friends, and employer to support your goals.
Stress and uncertainty overload the nervous system and make habits hard to sustain, and the rhythms of modern life quietly compound the issue. Maslow’s Hierarchy of Needs explains what happens when demands pile up: the brain prioritizes what feels most urgent—and that’s rarely the healthy habit you intended to do. So, pushing off sleep, even when you need and want it, isn’t logical, but it’s behaviorally predictable.
Behavioral science shows simple ways to make habits easier. Techniques like habit stacking, environment cues (placing vitamins by your coffee), implementation intentions (“after dinner I walk 10 minutes”), and social accountability help turn good intentions into repeatable actions.
Funny how much less soda you drink when you simply don’t buy any in the first place, right? That’s because many of our derailers—up to 75%—come from external forces. When you adjust your physical environment, manage your workload more effectively, and compensate for what modern life chips away at, those environmental changes start working for you. The difference feels like running in sneakers instead of flip-flops.
Our approach treats wellbeing as a daily practice and follows this 3-Stage method to grow into better habits.
Make habits easier by redesigning your surroundings.
Build emotional anchors and skills so habits are more stress-proof.
Integrate your wellbeing into key areas of your life so it lasts.
You learn to stick to wellbeing habits by applying habit tools like cueing, stacking, and redesigning your environment.
Learn by practicing wellbeing habits in real life.
Get a new batch of activities to practice every month.
Join weekly calls to troubleshoot habit challenges.
Work on personal goals in one of the wellbeing clubs.
Reap the habit-building benefits of doing the work with others.
Together they make habit-building simpler—and more satisfying.