a smarter approach to building wellness habits
Hi. I'm Christine.
Founder & Wellbeing Designer
I created Vurb because wellness shouldn’t feel like a second job.
And with everything we now know about how habits actually form, how our environments shape our choices, and other insights from behavioral science, it doesn’t have to be.
When simplified to meet you where you are, we can eat better, move more, sleep well, and transform our wellbeing.
Patterns, human nature, and the design of modern life derails our best intentions.
Left unchanged, your surroundings pull you back into old patterns — and your willpower takes the blame.
Traditional advice expects Level 10 effort—ignoring the fact that modern life is an energy-drainer.
Habits get framed as “lose 10 pounds” instead of “keep the weight off” — a skill that takes practice.
Vurb treats habit-building as a practice and follow this 3-Stage method to guide the way.
Make habits easier by redesigning your surroundings.
Build emotional anchors and skills so habits are more stress-proof.
Integrate your wellbeing into key areas of your life so it lasts.
Each month you get wellbeing activities and practical tips to build skills like habit stacking, visual cueing, and walking meetings.
Learn new strategies and transform your wellbeing through practice.
Get a new batch of activities to practice every month.
Join weekly calls to troubleshoot habit challenges.
Work on personal goals in one of the wellbeing clubs.
For inspo, encouragement, and to do the work with others.