a smarter approach to building wellness habits
Hi. I'm Christine.
Founder & Wellbeing Designer
I created Vurb to show people that wellness doesn't have to feel like a second job.
When you know how habits actually form and gain some behavioral science awareness, you can really simplify habit building.
It also helps to approach it all like a practice. Practice eating better. Practice moving more. Practice sleeping well.
Because environment, fluctuating capacity, and approach all play crucial roles in habit success.
Left unchanged, your surroundings pull you back into old patterns — and your willpower takes the blame.
Your capacity fluctuates with sleep, workload, etc. Without this awareness, your habit folds when you can't give 100%.
When the approach is “be your best,” low-capacity days become skipped days — and consistency disappears.
Like water is to plants, consistency is to habits. Habits don’t grow from intensity — they grow from repetition. A 10-minute walk done most days beats an occasional hour-long workout. The same goes for taking supplements, going to bed earlier, or eating well. Small actions repeated regularly are what turn behaviors into automatic routines.
People are the glue for habits. Habits get easier when the people around you support them — a walking partner makes walks happen, as does a work culture that gives more than lip service to your wellbeing. Join our Wellbeing Program to learn simple ways to integrate habits into daily life, including how to gently (ahem) persuade your partner, friends, and employer to support your goals.
Stress, uncertainty, and emotional overload make habits hard to sustain. Maslow’s Hierarchy of Needs helps explain why: when safety, finances, or relationships feel unstable, we focus on what’s most urgent. That means the habit—like cooking a healthy meal or going for a walk—keeps getting pushed to tomorrow because your brain is on overload.
Behavioral science shows simple ways to make habits easier. Techniques like habit stacking, environment cues (placing vitamins by your coffee), implementation intentions (“after dinner I walk 10 minutes”), and social accountability help turn good intentions into repeatable actions.
Funny how much less sodas you drink when you don't buy any to begin with, right? That's because a good deal of our derailers are outside forces--as much as 75%. When you tweak your physical environment, workload, and adjust for what modernity is eroding, it will feel like running in sneakers vs. flip flops.
Our approach treats wellbeing as a daily practice and follows this 3-Stage method to grow into better habits.
Make habits easier by redesigning your surroundings.
Build emotional anchors and skills so habits are more stress-proof.
Integrate your wellbeing into key areas of your life so it lasts.
You learn to stick to wellbeing habits by applying habit tools like cueing, stacking, and redesigning your environment.
Learn by practicing wellbeing habits in real life.
Get a new batch of activities to practice every month.
Join weekly calls to troubleshoot habit challenges.
Work on personal goals in one of the wellbeing clubs.
Reap the habit-building benefits of doing the work with others.
Together they make habit-building simpler—and habits stick.