a smarter, science‑backed approach to building better habits
Hi. I'm Christine.
Founder & Wellbeing Designer
I created Vurb because wellness—and wellbeing—have become unnecessarily complicated.
When you understand how habits actually form—and bring behavioral‑science awareness into the picture—taking care of both can become so satisfying.
My goal is to share wellness, wellbeing, and an approach to both that is creative, intentional, and deeply human.
Your environment, capacity, and approach are the core drivers of habit success.
Left unchanged, your surroundings pull you back into old patterns.
Your capacity drains from stress and unmet human needs.
When your approach can’t flex, low‑capacity days become skipped days.
When it gets the consistency it needs, the habit starts to feel easier—and even satisfying. A 10‑minute walk most days beats an occasional hour‑long workout. The same goes for taking supplements, meditating, or eating well. Small actions add up, and when they fit every kind of day, you feel the results—and the quiet satisfaction of taking care of yourself.
Stress, uncertainty, and unmet needs make habits hard to sustain. And the rhythms of modern life, harder still. Maslow’s Hierarchy of Needs explains why, in trying situations, the brain prioritizes what feels most urgent—and that’s rarely the healthy habit you intended to do. By improving your emotional stability, you'll feel willing and able to show up for your healthy habits regularly.
Funny how much less soda you drink when you simply don’t buy any in the first place, right? That’s because many of our derailers—up to 75%—come from external forces. When you adjust your physical environment, manage your workload more effectively, and compensate for what modern life chips away at, those environmental changes start working for you. The difference feels like running in sneakers instead of flip-flops.
Behavioral science shows simple ways to make habits easier. Techniques like habit stacking, environment cues (placing vitamins by your coffee), implementation intentions (“after dinner I walk 10 minutes”), and social accountability help turn good intentions into repeatable actions.
Our approach treats healthy habits as daily practice and follows this 3-Stage method:
Make habits easier with external cues and simple redesigns.
Build emotional anchors and skills so habits are more stress-proof.
Integrate your wellbeing into key areas of your life so it lasts.
We use a learn-by-doing approach to train habit essentials and skills.
Practice wellbeing while learning the tools that make habits stick.
Get a new batch of activities to practice every month.
Join weekly calls to troubleshoot habit challenges.
Work on personal goals in one of the wellbeing clubs.
Reap the habit-building benefits of doing the work with others.
Together they make habit-building simpler—and more satisfying.