with our science-backed process that makes healthy habits stick—for real!
Informed by behavioral science and rooted in simplicity
Stage 1: Reduce Friction
Clear what’s in the way, so your habits run more smoothly.
Stage 2: Add Supports
Add emotional tools to better support internal disruptors.
Stage 3: Secure Habit
Build a new system for your habit to securely survive in.
Meet the Founder
Moving from New York City — where healthy habits felt almost automatic (walking everywhere, farmers’ markets, free outdoor events) — to a city built nothing like it taught me that healthy habits aren’t just personal — they’re infrastructural.
That's why I created the Habit Club — a community where you basically Queer Eye your life through small weekly assignments that redesign your routines, environment, and rhythms so healthy habits feel easier to live.
But your friction needs attention. Modern life adds plenty—e.g., constant decisions, distractions, and demands. Our makeover process starts by reducing friction, then goes deeper for a lifelong habit transformation.
☑️Habits don't fall apart every week
☑️Habits feel easier and flow better
☑️Habits are part of your life, not tasks
☑️Habits rarely need willpower
☑️Habits become consistent
We use Behavioral Science, Coaching, and Real‑Time Practice
We use behavioral science to identify and strategize; and during each of the stages, it plays a different guiding role.
Our habit coaching takes a learn-by-doing approach. Less talking. More time practicing tools and routines.
We practice tools and routines in real time on Discord and the Geneva app—making them more likely to stick.
☑️Fixes inner and outer habit disruptors
☑️Personal-style coaching in a community setting
☑️Weekly touchpoint calls so you don't stall or feel alone
☑️Meet on Discord, Geneva, and WhatsApp
☑️Integrate and personalize habit-sticking ideas like walking meetings, habit batching, and zoning—instead of following a cookie-cutter plan
✦No willpower required. ✦Expert-led guidance. ✦Supportive community.